![]() This isĮspecially true if you're serving one content variant to a large percentage of your users.Īsk questions about impact on search results in theĮxcept as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. Interpret this as an attempt to deceive search engines and take action accordingly. If we discover a site running an experiment for an unnecessarily long time, we may Test, update your site with the desired content variation(s) and remove allĮlements of the test as soon as possible, such as alternate URLs or testing scripts and When you've gathered enough data to draw a reliable conclusion. The amount of time required for a reliable test will vary depending on factors like yourĬonversion rates, and how much traffic your website gets a good testing tool tells you Run the experiment only as long as necessary This redirect is temporary-it will only be in place as long as you're running the experiment -Īnd that they should keep the original URL in their index rather than replacing it with the If you're running a test that redirects users from the original URL to a variation URL, Situation can sometimes have unexpected bad effects. Using noindex rather than rel="canonical" in such a ![]() Variations on the original URL and should be grouped together, with the original URL as theĬanonical. Homepage you just want them to understand that all the test URLs are close duplicates or Testing variations of your home page, you don't want search engines not to index your Recommend using rel="canonical" rather than a noindex meta tagīecause it more closely matches your intent in this situation. On all of your alternate URLs to indicate that the original URL is the preferred version. If you're running a test with multiple URLs, you can use the This means it will only see the content version that's accessible to users If you're using cookies to control the test, keep in mind that Googlebot generally doesn't Instead, use links or redirects as described next. Site demoted or removed from Google search results-probably not the desired outcome of yourĬloaking counts whether you do it by server logic or by robots.txt, or any other method. Remember that infringing our spam policies can get your Here is a list of best practices to avoid any bad effects on your Google Search behavior whileĭon't show one set of URLs to Googlebot, and a different set to humans. Probably index the eventual updates you make to your site fairly quickly after you've In addition, if we crawl your site often enough to detect and index your experiment, we'll "Buy now!"), can have a surprising impact on users' interactions with your page,īut often have little or no impact on that page's search result snippet or ranking. The size, color, or placement of a button or image, or the text of your "call to action" ("Add ![]() You can use JavaScript to decide which variation to display.ĭepending on what types of content you're testing, it may not even matter much if GoogleĬrawls or indexes some of your content variations while you're testing. You can also run tests without changing the URL by inserting variations dynamically on the When users try to access the original URL, you redirect some of them toĮach of the variation URLs and then compare users' behavior to see which page is most You can run tests by creating multiple versions of a page, each with its own URL. ![]() (parts of a page, entire pages, or entire multi-page flows), and track which version is most You can use software to compare behavior with different variations of your pages To the rest of the page, helping it draw attention? Is a new font easier to readĪnd so should be used everywhere? Or is the benefit that the button font looks different Looking for the impact of each change as well as potential synergies between the changes.įor example, you might try several fonts for a button, but also try changing (and notĬhanging) the font of the rest of the page at the same time. Multivariate testing is where you test more than one type of change at a time,.You may test different fonts on a button to see if you can increase button clicks. A/B testing is where you test two (or more) variations of a change.Website) and collect data about how users react to each version. Website testing is when you try out different versions of your website (or a part of your It does not give instructions on how toīuild or design tests, but you can find more resources about testing at the end of this page. Minimal impact on your Google Search performance. This page covers how to ensure that testing variations in page content or page URLs has Minimize A/B testing impact in Google Search
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